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Consultants are many things, but they are rarely cool. And for
one of them to be good enough to be called the coolest on the
planet would be impossible. So this expression won first prize
in my competition as the most potent oxymoron.
I started out with the simple phrases like deafening silence.
My first thoughts were that the simpler oxymorons would easily
digestible and that that would give them potency. But I
quickly realised that their limited scope was a weak spot.
What I needed was a universal truth or perception that would
clash with a grand claim. There are several clichés that apply
to politicians, estate agents and even bishops, but these are
too overused to have real potency.
After a days reflection I landed on the
idea of consultants and the opposite of consultant is not
‘doer’ as I first thought…it is cool. Perhaps there is some
scope of a competition here. The ultimate beauty parade! If
anyone is interested in sponsoring the coolest consultant on
the planet drop me a line.
Must go…train is in the station.
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