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Featured Article |
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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Marketing Definitions: Segments |
Marketing Segments
All developed markets split into segments. When Ford
started making cars you could have any colour as long as it
was black. Less than a hundred years later the market has
segmented. There is a supercar segment, luxury cars, 4*4's,
executive saloons, compact cars, sub-compacts cars. Customers
no longer go to buy a car, they will go to buy a car in a
specific category. The soft drinks market includes the
following segments: sugared colas, diet colas, decaf colas,
and citrus drinks. You must be aware of the segments in your
markets and monitor what are the trends and the competitive
activities in all segments. The sure way to failure is to
target all segments as by pleasing all needs, you will be the
best at meeting none of them. |
