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Featured Article |
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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Marketing Definitions: Planning |
Marketing Planning
A good marketing plan will summarise the current situation
in your market and with your business, it will define your
objectives for the plan period, it will state both your broad
marketing approach and the specific action programs that the
business will undertake to deliver your objectives. It will
also tell you who is responsible for what actions, what the
payoff will be at the end of the plan, and how you can monitor
the plan.
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