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For many people, using the web to generate profitable sales is a bit of a dark art. This six-part article is a comprehensive guide to what you have to do to make money on the web. Moving from a simple web presence, to having a e-commerce sales machine is not easy. Each of the main steps required is covered in the different sections of this paper.  Enter your details here and we will email you the article.
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Sales

There are times in B2B marketing and in service marketing when the only way to close a sale is through personal selling. Similarly, maintaining relationships with large customers is always best done face-to-face. The characteristics of a sales force are that they have a high impact with customers and that they can develop a strong rapport quickly. They are also expensive to operate and so need to be targeted at your best opportunities. The key to a good sales force are finding the right people, training them well, clearly targeting them, measuring them closely and rewarding them for results.

 

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