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Sales

There are times in B2B marketing and in service marketing when the only way to close a sale is through personal selling. Similarly, maintaining relationships with large customers is always best done face-to-face. The characteristics of a sales force are that they have a high impact with customers and that they can develop a strong rapport quickly. They are also expensive to operate and so need to be targeted at your best opportunities. The key to a good sales force are finding the right people, training them well, clearly targeting them, measuring them closely and rewarding them for results.

 

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consultants For a free initial discussion in confidence, phone +44 (0)1780 758506 or email iinterested@markmedia.org.uk.



     
 
 
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