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Featured Article |
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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Marketing activities: Sales lead generation |
Sales
Lead Generation
A sales force is an expensive resource and they need good
quality leads to work with. Leads can be generated from email
campaigns, advertising, web marketing, press releases or
telemarketing. Two important things to consider:
- Go for quality
not quantity. If your product is only suitable for
businesses
with more than
ten employees then state that up front.
You will get fewer
leads, but they will be of
better quality.
- Monitor where
your leads come from right through the process to
the sale.
You will find
big differences in the conversion rates that
you get and this
will tell you where you
need to invest more of
your marketing spend.
 Our Marketing
library is freely available to visitors to our site.
If you want
regularly updated Sales and Marketing tips and ideas,
subscribe to our newsletter.
For a free initial discussion in confidence, phone +44 (0)1780
758506 or email iinterested@markmedia.org.uk.
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