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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Public Relations
This is the area of the marketing mix most underused by
small businesses. Your local press are hungry for news stories
and you could always do with more, free publicity. So how come
so few businesses manage to take advantage of this
opportunity. Here are some tips to improve your success rate:
- Don't bombard journalists.
Only target them when you have genuine
news.
- Write your press release from
an attention grabbing angle.
- Target the right media; is
the story local, is it business focussed,
would it
appeal to only those who are
in your market.
- Build a relationship with the
journalist. Be available for comments
when they need it.
- Put yourself forward for lots
of awards - this often makes good copy.
If you are still not succeeding then try the services of a
good PR agency, they will more than repay the fees that they
charge in the awareness that they can create for your
business.
 Our Marketing
library is freely available to visitors to our site.
If you want
regularly updated Sales and Marketing tips and ideas,
subscribe to our newsletter.
For a free initial discussion in confidence, phone +44 (0)1780
758506 or email iinterested@markmedia.org.uk.
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