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FREE REPORT |
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7 Powerful
Steps To Finding New Customers
Some companies find new business easily while others
can struggle. This free report explains the seven most important
steps to finding new business. Enter your details below to receive
the report.
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Marketing activities: Market Research |
Market Research
When well done, research can provide powerful insight into
customer needs and you can then translate this into a
competitive advantage. Qualitative studies like focus groups
will identify opinions and perceptions, while larger
quantitative studies are required to measure things like the
size of a market segment, or how prevalent and opinion is
among a target customer group. The two most common reasons why
investment in research does not offer good value are:
- The problem has not been
defined in enough detail. If you don't
understand the problem, you
will not understand the answer.
- The research has not been
specified to produce an actionable
answer. You should frame the
question in terms of 'what can I do
about...'.
It is surprising how many seasoned professionals make these
simple mistakes.
 Our Marketing
library is freely available to visitors to our site.
If you want
regularly updated Sales and Marketing tips and ideas,
subscribe to our newsletter.
For a free initial discussion in confidence, phone +44 (0)1780
758506 or email iinterested@markmedia.org.uk.
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