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Featured Article |
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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Marketing activities: Market Research |
Market Research
When well done, research can provide powerful insight into
customer needs and you can then translate this into a
competitive advantage. Qualitative studies like focus groups
will identify opinions and perceptions, while larger
quantitative studies are required to measure things like the
size of a market segment, or how prevalent and opinion is
among a target customer group. The two most common reasons why
investment in research does not offer good value are:
- The problem has not been
defined in enough detail. If you don't
understand the problem, you
will not understand the answer.
- The research has not been
specified to produce an actionable
answer. You should frame the
question in terms of 'what can I do
about...'.
It is surprising how many seasoned professionals make these
simple mistakes.
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