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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Marketing activities: Direct Marketing |
Direct
Marketing
One of the most efficient, yet misunderstood elements of
marketing. The simple sales letter is still the most effective
selling tool available to a business if it is done well.
Common mistakes include:
- Too much focus on the
creative.
- Not enough focus on sourcing
the best list.
- Too much emphasis on response
levels and not enough on
profitability.
- Poorly written offer not
understood by the customer.
- Not enough testing done to
find out what works and what doesn't.
This is a very complex topic and experts have spent years
studying the various aspects of direct marketing. Look in our
library for articles on the subject. If you continue to have
low levels of success in this area call in an expert rather
than holding back your business growth by under-using this
powerful tool.
For a full listing of Direct marketing tips
and techniques, visit the Direct Marketing section of our
library.
 Our Marketing
library is freely available to visitors to our site.
If you want
regularly updated Sales and Marketing tips and ideas,
subscribe to our newsletter.
For a free initial discussion in confidence, phone +44 (0)1780
758506 or email iinterested@markmedia.org.uk.
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