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Internet Marketing - Markmedia Articles |
Search Engine Marketing - Optimising For MSN
MSN is the easiest of the search engines
to get a competitive listing on. While it is the third of the
big three in terms of search traffic, I have seen research
that shows that visitors using MSN are 40% more likely to
actually place an order online.The important factors that need
to be considered for MSN are as follows.
On Page
MSN reads and uses meta tags when ranking
sites, so proper keywords at an appropriate density should be
included. Title and descriptions should also include the
keywords prominently and in the exact phrase that you want to
rank on.
MSN also looks for keywords in the text
and measures the same factors of prominence, density and close
to links that Yahoo does.
Off Page
MSN has a high tolerance for reciprocal
links and does not seem to apply any ageing or stability
criteria to them.
When Microsoft finally decide that they
are in the search engine business, things may change. But for
the moment the fact is that you can put together a new site,
add a few low quality reciprocal links and get a high ranking
on MSN relatively easily. That is not always a bad thing. In
fact, it is healthy to give new site some traffic and some
exposure, to avoid an internet where the rich get richer, in
search engine terms.
However the pitfall that I have seen is
where sites get a good MSN ranking and then feel that the good
Yahoo and the good Google ranking are only a matter of time.
Each search engine places importance on different criteria and
it measures them in different ways. Some links that get picked
up by MSN will never be added by Google. So, celebrate your
MSN ranking, but persevere with the search for top quality
backlinks.
Remember, this is a long term program and
it will produce results in the long term.
This article was written by Mark McCormack from Markmedia, a
B2B marketing consultancy. Mark has over 20 years experience
in all aspects of marketing. His website is
www.markmedia.org.uk. This article is copyright and all
rights are reserved.
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