25 Ways To Increase Your Credibility Online
Credibility is the ultimate foundation of the success of any
business. It is especially important on the Internet. By
building credibility people will trust you, you will create a
better relationship with them, which will ultimately lead to
more business for you.
So what can you do to increase your credibility and enhance
your reputation online?
Here are 25 ways quick points for you to consider:
1. Provide quality products and service.
2. Design a user-friendly simple easy to navigate website.
Focus on providing useful information, details about the
products and services you sell, how the customer can benefit
from it.
3. Regularly update all of the information on your site.
4. Put a privacy statement on your website that includes
your policy toward protecting customer’s personal data, and
reassure people that you’re not going to sell their data to
other companies for marketing purposes.
5. Give excellent customer service.
6. Offer and stand behind money-back guarantee.
7. Confirm order sales by e-mail.
8. Always put a contact info on your site so potential and
return customers can easily contact you.
9. Present real-life testimonials from satisfied customers
on your website.
10. Make a Frequently Asked Questions (FAQ) page and post
it on your website.
11. Use auto-responders for follow ups and to provide
answers to commonly asked questions.
12. Answer all your inquires as soon as possible.
13. Personalize all your emails whenever possible.
14. Abide "Netiquette" - don’t spam = don’t send
unsolicited email.
15. Use permission "opt-in" and "opt-out" choices in your
marketing campaigns.
16. Promote back-end and repeated sales.
17. Initiate Viral Marketing – start a "virus" by offering
a free gift, download, consulting session, or other unique
special offer to your hottest prospects. Invite them to visit
your website to redeem your offer. More importantly, encourage
them to "Tell a Friend" about the offer, giving them and extra
incentive if they do so.
18. Offer E-Courses. F.e. a simple e-course which can show
your consumers how to use your product or service, or teach
your affiliates/resellers on how to sell it.
19. Write and submit press releases.
20. Write your own articles and offer them free for
publishing. Articles will help establish you as an expert in
your field, increasing your credibility instantly.
21. Publish your own newsletter.
22. Foster an Online Community - offer discussion forum,
exchange of ideas. Repeat visitors are more likely to buy from
you as they grow to trust your dedication to meeting their
particular needs.
23. Use stealth e-mail marketing campaigns through
newsgroups, forums and discussing boards. Offer free advice,
suggestion, tips so people start recognizing and remembering
you.
24. Join complementary Affiliate/Associate programs. Chose
only a good quality programs you can honesty endorse and
recommend to your customers.
25. Connect with similar or complimentary businesses for
joint-ventures, so both of you can benefit.
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For a free initial discussion in confidence, phone +44 (0)1780
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