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Web Marketing Secrets
For many people, using the web to generate profitable sales is a bit
of a dark art. This six-part article is a comprehensive guide to what you have to do
to make money on the web. Moving from a simple web presence, to
having a e-commerce sales machine is not easy. Each of the main
steps required is covered in the different sections of this paper.
Enter your details here and we will email you the article.
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Internet marketing advice-SEO |
Search engine optimisation
This describes the process of making web pages
appear to search engine crawlers to be the most relevant to a
particular set of key words. If you sell fly fishing
equipment, you need to make your site one of the most highly
relevant for fly fishing equipment to the crawler. They follow
very specific rules that they use in their analysis. These
rules change regularly and they are complex and not fully in
the public domain. In addition they are different for
different search engines. However, there are an
accepted set of rules for optimising pages for different
keywords and there are some good tools and advice available on
the net, if you have time to look. Optimisation needs a
combination of technical knowledge of how web sites are
constructed, with up to date search engine knowledge, and some
good marketing and copywriting knowledge. There are many
people making false promises in this area. Look for someone
who will explain a logical process that they will use rather
than vague promises and hype. In particular, avoid anyone who
tells you that they will use technology to fool the search
engines. The crawlers are looking for tricks and if they find
them they will blacklist your site.
 Our Marketing
library is freely available to visitors to our site.
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For a free initial discussion in confidence, phone +44 (0)1780
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