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Scottish Referendum – The Marketing Lessons
The polling stations are open and the pundits have spoken their last (we wish). As we await the result, what are the marketing lesson that we can draw from the […]
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How To Waste Money On Market Research
I recently had a long discussion with a CEO about the role of market research in setting out the road map for future product and service developments. He was convinced […]
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How To Boost Your Advertising Response Rates
The latest data on the amount of advertising messages that an average human is exposed to is frightening. It is no wonder that we develop coping mechanisms to screen out […]
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